For centuries, food has been one of the most powerful ways to bring people together. A table can transcend language, culture, and distance—transforming a meal into a shared experience and a lasting memory.
Founded by restaurateur and chef Hyunwook Lee, HL Concepts is built on a simple belief: exceptional hospitality begins with intention.
We create distinctive dining experiences rooted in craftsmanship, authenticity, and a deep respect for Asian culinary traditions. From the ingredients we select to the atmosphere we create, every detail is considered with purpose.
Our mission is not simply to serve food, but to create experiences that bring people together, celebrate culture, and remain with our guests long after the meal has ended.
At HL Concepts, we believe that true hospitality is an art—crafted with passion, precision, and an unwavering commitment to excellence.
In Japanese, Omakase is roughly translated as "I'll leave it up to you." Shinbay is not just a restaurant; it is a carefully curated dining experience, led by James Beard semifinalist Chef Tanaka Ken. Experience an unforgettable and intimate evening of exotic flavors and dazzling artistry, on your plate.
Visit Restaurant ⟶
Arizona's first and only premiere Korean-Chinese dining experience. Born from generations of Chinese immigrants living in Korea, authentic traditional Chinese recipes have been adapted to the Korean palate, including unique sauces, flavors, and cooking methods. Dressed in a luxurious and sumptuous setting and a high-class bar and lounge, Jin Jia offers an elevated and memorable dining experience unlike any other.
Visit Restaurant ⟶
Authentic Korean barbecue with a focus on the freshest Prime meats and ingredients, all grilled right at your table. Gather friends and family for a new and adventurous dining experience ensuring endless unique flavors and centuries of classic Korean culinary techniques.
Visit Restaurant ⟶The People Behind the Plates
Founder
Founder & Executive Chef
Lee was born with a passion for both structural and edible design. He is versed in many styles of dining, with heavy emphasis on Korean, Japanese and Asian Fusion cuisines.
With a passion for sharing the highest quality authentic Asian cuisine with the world, Lee is driven to deliver only the best-in-class at each of his restaurants.
Having opened six locations of his dining experiences, Lee is at the top of his class when it comes to ambition, and slowing down is not in his forecast.
Tanaka Ken
Master Chef
Andrew Nam
Chief Operating Officer
Jin Woo
F&B Director
Jessica Yun
Accounting Manager
Joshilyn Pete
Sizzle Regional Manager
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